Using and combining proved existing tools and methods like SWOT, 4P's of Kotler, Scotsman and others, we created a methodology, supported by a toolbox (StratEx) to guide you through a Strategic Exercise of 8 steps.

1. Definition of long term goals

2. Customer/market segmentation

3. Analyses of the environmental changes

4. Segment attractiveness analyses

5. Analyses of the present competitive position

6. SWOT analyses

7. Strategy definition

8. Impact analyses and definition of change program

The methodology gives you the possibility to take some distance from the operational day to day problems and to look at a broader perspective.